diff --git a/bevy_core/src/transform/world_builder.rs b/bevy_core/src/transform/world_builder.rs
index 58b2d57014..2c2ce96e6b 100644
--- a/bevy_core/src/transform/world_builder.rs
+++ b/bevy_core/src/transform/world_builder.rs
@@ -26,18 +26,16 @@ pub struct WorldBuilder<'a> {
     parent_entity: Option<Entity>,
 }
 
-// TODO: make this a non-consuming builder
 impl<'a> WorldBuilder<'a> {
-    pub fn build_entity(mut self) -> Self {
+    pub fn build_entity(&mut self) -> &mut Self {
         let entity = *self.world.insert((), vec![()]).first().unwrap();
         self.current_entity = Some(entity);
         self.add_parent_to_current_entity();
         self
     }
-    pub fn build(self) {}
 
-    // note: this is slow and does a full entity copy
-    pub fn add<T>(self, component: T) -> Self
+    /// note: this is slow and does a full entity copy
+    pub fn add<T>(&mut self, component: T) -> &mut Self
     where
         T: legion::storage::Component,
     {
@@ -47,7 +45,7 @@ impl<'a> WorldBuilder<'a> {
         self
     }
 
-    pub fn tag<T>(self, tag: T) -> Self
+    pub fn tag<T>(&mut self, tag: T) -> &mut Self
     where
         T: legion::storage::Tag,
     {
@@ -57,7 +55,7 @@ impl<'a> WorldBuilder<'a> {
         self
     }
 
-    pub fn add_entities<T, C>(self, tags: T, components: C) -> Self
+    pub fn add_entities<T, C>(&mut self, tags: T, components: C) -> &mut Self
     where
         T: TagSet + TagLayout + for<'b> Filter<ChunksetFilterData<'b>>,
         C: IntoComponentSource,
@@ -66,18 +64,18 @@ impl<'a> WorldBuilder<'a> {
         self
     }
 
-    pub fn add_entity(mut self, entity_archetype: impl EntityArchetype) -> Self {
+    pub fn add_entity(&mut self, entity_archetype: impl EntityArchetype) -> &mut Self {
         let current_entity = entity_archetype.insert(self.world);
         self.current_entity = Some(current_entity);
         self.add_parent_to_current_entity();
         self
     }
 
-    pub fn add_children(mut self, build_children: impl Fn(WorldBuilder) -> WorldBuilder) -> Self {
+    pub fn add_children(&mut self, build_children: impl Fn(&mut WorldBuilder)) -> &mut Self {
         self.parent_entity = self.current_entity;
         self.current_entity = None;
 
-        self = build_children(self);
+        build_children(self);
 
         self.current_entity = self.parent_entity;
         self.parent_entity = None;
diff --git a/examples/custom_material_shader.rs b/examples/custom_material_shader.rs
index bbe48e3469..42514ec8cd 100644
--- a/examples/custom_material_shader.rs
+++ b/examples/custom_material_shader.rs
@@ -126,6 +126,5 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 Vec3::new(0.0, 0.0, 1.0),
             )),
             ..Default::default()
-        })
-        .build();
+        });
 }
diff --git a/examples/entity_builder_comparison.rs b/examples/entity_builder_comparison.rs
index f4e7bbe9fc..fe74561e21 100644
--- a/examples/entity_builder_comparison.rs
+++ b/examples/entity_builder_comparison.rs
@@ -104,8 +104,7 @@ fn create_entities_builder_add_component(
             Vec3::new(3.0, 8.0, 5.0),
             Vec3::new(0.0, 0.0, 0.0),
             Vec3::new(0.0, 0.0, 1.0),
-        )))
-        .build();
+        )));
 }
 
 fn create_entities_builder_archetype(
@@ -143,8 +142,7 @@ fn create_entities_builder_archetype(
                 Vec3::new(0.0, 0.0, 1.0),
             )),
             ..Default::default()
-        })
-        .build();
+        });
 }
 
 fn setup(world: &mut World, resources: &mut Resources) {
diff --git a/examples/input_keyboard.rs b/examples/input_keyboard.rs
index f75feb7a38..7a74e6ff8a 100644
--- a/examples/input_keyboard.rs
+++ b/examples/input_keyboard.rs
@@ -89,6 +89,5 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 Vec3::new(0.0, 0.0, 1.0),
             )),
             ..Default::default()
-        })
-        .build();
+        });
 }
diff --git a/examples/instancing.rs b/examples/instancing.rs
index 2cf50aa7ed..d3c8fa9112 100644
--- a/examples/instancing.rs
+++ b/examples/instancing.rs
@@ -44,8 +44,8 @@ fn setup(world: &mut World, resources: &mut Resources) {
         ..Default::default()
     });
 
-    let mut builder = world
-        .build()
+    let mut builder = world.build();
+    builder
         // plane
         .add_entity(MeshEntity {
             mesh: plane_handle,
@@ -84,7 +84,7 @@ fn setup(world: &mut World, resources: &mut Resources) {
             ),
             ..Default::default()
         });
-        builder = builder.add_entity(MeshEntity {
+        builder.add_entity(MeshEntity {
             mesh: cube_handle,
             material: spawned_material_handle,
             translation: Translation::new(
@@ -97,8 +97,6 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 ..Default::default()
             },
             ..Default::default()
-        })
+        });
     }
-
-    builder.build();
 }
diff --git a/examples/parenting.rs b/examples/parenting.rs
index e74703d4bd..c95c55874d 100644
--- a/examples/parenting.rs
+++ b/examples/parenting.rs
@@ -52,7 +52,7 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 material: cube_material_handle,
                 translation: Translation::new(0.0, 0.0, 3.0),
                 ..Default::default()
-            })
+            });
         })
         // light
         .add_entity(LightEntity {
@@ -67,6 +67,5 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 Vec3::new(0.0, 0.0, 1.0),
             )),
             ..Default::default()
-        })
-        .build();
+        });
 }
diff --git a/examples/scene.rs b/examples/scene.rs
index 86dd332072..069a32c8d6 100644
--- a/examples/scene.rs
+++ b/examples/scene.rs
@@ -53,6 +53,5 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 Vec3::new(0.0, 0.0, 1.0),
             )),
             ..Default::default()
-        })
-        .build();
+        });
 }
diff --git a/examples/spawner.rs b/examples/spawner.rs
index 370a1a7392..4abfe7ff90 100644
--- a/examples/spawner.rs
+++ b/examples/spawner.rs
@@ -44,8 +44,8 @@ fn setup(world: &mut World, resources: &mut Resources) {
         ..Default::default()
     });
 
-    let mut builder = world
-        .build()
+    let mut builder = world.build();
+    builder
         // plane
         .add_entity(MeshEntity {
             mesh: plane_handle,
@@ -84,7 +84,7 @@ fn setup(world: &mut World, resources: &mut Resources) {
             ),
             ..Default::default()
         });
-        builder = builder.add_entity(MeshEntity {
+        builder.add_entity(MeshEntity {
             mesh: cube_handle,
             material: spawned_material_handle,
             translation: Translation::new(
@@ -93,8 +93,6 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 0.0,
             ),
             ..Default::default()
-        })
+        });
     }
-
-    builder.build();
 }
diff --git a/examples/texture.rs b/examples/texture.rs
index abc0d62536..454f86f6f0 100644
--- a/examples/texture.rs
+++ b/examples/texture.rs
@@ -71,6 +71,5 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 Vec3::new(0.0, 0.0, 1.0),
             )),
             ..Default::default()
-        })
-        .build();
+        });
 }
diff --git a/examples/ui.rs b/examples/ui.rs
index affd4a6df1..feaea8cea1 100644
--- a/examples/ui.rs
+++ b/examples/ui.rs
@@ -110,7 +110,7 @@ fn setup(world: &mut World, resources: &mut Resources) {
                     Margins::new(20.0, 20.0, 20.0, 20.0),
                     Color::rgb(0.6, 0.6, 1.0),
                 ),
-            })
+            });
         })
         // alpha test
         .add_entity(UiEntity {
@@ -120,6 +120,5 @@ fn setup(world: &mut World, resources: &mut Resources) {
                 Margins::new(0.0, 100.0, 0.0, 100.0),
                 Color::rgba(1.0, 0.9, 0.9, 0.4),
             ),
-        })
-        .build();
+        });
 }
diff --git a/examples/ui_bench.rs b/examples/ui_bench.rs
index d74fc0f76c..0051b11c95 100644
--- a/examples/ui_bench.rs
+++ b/examples/ui_bench.rs
@@ -27,7 +27,8 @@ fn build_move_system() -> Box<dyn Schedulable> {
 }
 
 fn setup(world: &mut World, _resources: &mut Resources) {
-    let mut builder = world.build().add_entity(Camera2dEntity {
+    let mut builder =  world.build();
+    builder.add_entity(Camera2dEntity {
         camera: Camera::new(CameraType::default_orthographic()),
         ..Default::default()
     });
@@ -37,7 +38,7 @@ fn setup(world: &mut World, _resources: &mut Resources) {
     for i in 0..count {
         // 2d camera
         let cur = Vec2::new(1.0, 1.0) * 1.0 + prev;
-        builder = builder.add_entity(UiEntity {
+        builder.add_entity(UiEntity {
             node: Node::new(
                 math::vec2(75.0, 75.0) + cur,
                 Anchors::new(0.5, 0.5, 0.5, 0.5),
@@ -48,6 +49,4 @@ fn setup(world: &mut World, _resources: &mut Resources) {
 
         prev = cur;
     }
-
-    builder.build();
 }